Distill the outdoorsy masculinity of a plaid clad lumberjack and mix it with the whimsical flair of a bow tie. The result is Hemtrevlig, a superbly macho bow tie with bold checks in blue, beige and red wool. And alhough Hemtrevlig might not turn you into a timber-butchering hunk, his rugged charm hints of woodland adventures and rustic know-how.
